In 1966 Toyo Tires from Japan started its operation in United States of America. Interestingly, in 1999 for US operation the name was changed and Nitto Tire North America Inc is incorporated. Nitto Tires is today the world's biggest tire producing company. Get Nitto Tires.

The CEO, Mr.Kenji Nakakura in his corporate philosophy and mission statement has launched the Vision "15" plan. It sets the company's goal and objectives till 2015 when it will complete 70 years. Nitto Tires is set to be a 'Distinctive Value Creating Company'. Their value driven actions are Protect and Stabilize, Deliver, Improve and Win.

'Driven to Perform' is the new brand statement of the company which unifies the brand logo. As the company is focused on raising executive standards by creating greater transparency in the higher management, it is going strong in more than 100 countries worldwide.

Nitto is considered the best in the category of high performance radials. It specializes in the designing and manufacture of high performance racing radials. It has excellent cornering and handling. Durability is ensured due to tread life for high performance. Due to crisp handling and rugged like durability they surpass expectations. They are meant for both racetrack and freeways. It is a matter of great satisfaction that it is preferred by the most indiscriminating drivers. Safety level of these tires is of the highest standard. They are broadly classified into three types.

Nitto Competition Tires. They are for racetracks. The products under this category are: Nitto NT555R Drag Radial - Used to get the competitive advantage in drag racing with front wheel drive. This can be also used on the normal road.

Nitto NT555R 11 Extreme - They have a fusion of stiff sidewall construction and extreme drag radial tread design. It has the specially formulated soft compound. They exhibit impressive control and handling during severe lateral acceleration. The downside is it offers rough ride for daily driving on the roads due to the tire's construction.

Nitto NT - 01 - It is known in the tire industry as the pinnacle of technical excellence from Nitto. It has non-directional, asymmetrical tread pattern is perfect for dry racing conditions. It contains a tread compound inspired by racing. This compound is for race performance which delivers extreme cornering power required for faster track times.

Nitto Passenger Performance Tires. They have high performance for touring. They are also customized for travel during winter months. They provide quiet and comfortable ride in both dry and wet conditions. They have all-season tread features combined with high speed stability and durability to give service all the year round. They have different models in this category with further specifications.

Nitto Truck and SUV Tires. These are all-terrain heavy duty tires for heavy vehicles carrying huge loads. They have mud traction to take care for bad muddy rides. Noise of the friction is reduced by computer simulation technology. These tires have huge load ratings and used in heavy duty trucks. They are available in different models and specifications.

Nitto SUV Tires are the undisputed leader in its category. They exceed the industry standard in every possible aspect. These Nitto Automotive Tires are the best tires.